Fellow friends (we are very sociable),
We want to start by saying: we know your pain. We’ve been stuck in systems that didn’t work or did the bare minimum of what they could do — dealing with teams or contractors out of scope and consequently unproductive. Or, better still, dealing with other companies that did their work fine but still far from the results we expected them to deliver to our business. All people in Cura had management positions, so we all know how these things can happen.
That is why we decided there must be another way. There must be a way for creativity to meet business goals and originality to shine on the surface and in the background. There must be room for creativity that understands the businesses it has to suit, creativity that goes side by side with management.
This doesn’t mean we are not creatives – on the contrary – We are creatives by heart. But we are much more than that and understand how creativity should fit the bigger picture.
So, we did it—the new way. We developed a theory, our working method, based on our experience and know-how and got things going. We built an approach that is equal parts creativity and business insights.
A lot of people will say it won’t change anything. We say they’re wrong.
There’s a way to stop managing frustrations and start managing success.
And we are ready to curate it.
We want to start by saying: we know your pain. We’ve been stuck in systems that didn’t work or did the bare minimum of what they could do — dealing with teams or contractors out of scope and consequently unproductive. Or, better still, dealing with other companies that did their work fine but still far from the results we expected them to deliver to our business. All people in Cura had management positions, so we all know how these things can happen.
That is why we decided there must be another way. There must be a way for creativity to meet business goals and originality to shine on the surface and in the background. There must be room for creativity that understands the businesses it has to suit, creativity that goes side by side with management.
This doesn’t mean we are not creatives – on the contrary – We are creatives by heart. But we are much more than that and understand how creativity should fit the bigger picture.
So, we did it—the new way. We developed a theory, our working method, based on our experience and know-how and got things going. We built an approach that is equal parts creativity and business insights.
A lot of people will say it won’t change anything. We say they’re wrong.
There’s a way to stop managing frustrations and start managing success.
And we are ready to curate it.
