Creating your own personal product

Clube VII had a personal training service without a clear structure or brand. Cura stepped in and transformed it into a product. We created various types and tiers of personal training, along with a sub-brand for PT services, featuring its own logo, colors, patterns, and brand messaging.

Client: Clube VII, the only luxury, health & social club in the heart of Lisbon.

Role: Branding / Design / Strategy

Date: 2022