Challenge
No clear Social Media purpose
No clear purpose: The social media presence was not a primary concern from the start, and there was no vision or purpose.
Channel security risks
Each club had one page that published content randomly. The channels were often managed by whomever had access at the time. There was also the added issue of losing track of passwords, missing clear ownership and facing account security risks.
Inconsistent brand presence
With the increased number of channels, it eventually became an issue with keeping brand consistency. Each channel spoke in their own way, there was no clear brand tone of voice.
Lack of volume and financial investment
Lacking a social media marketing agent strategy in place led to a complete miss-out on performance and social media advertising possibilities.
The investment was spread too thin in several random posts, and had little impact. As a result, it generated little engagement, missed out on key metrics and had low volume traffic to website.
