Challenge
In-house Marketing team
Expecting the unexpected. One thing we know from practice: Unexpected loads of work are always something to be expected.
When workloads proved challenging, Urban Sports Club marketing team knew they could rely on Cura to step in and help them to organise their content strategy and production. So we filled in the gaps where needed, guaranteeing Press Releases, Newsletters or even post plans were up to speed.
When workloads proved challenging, Urban Sports Club marketing team knew they could rely on Cura to step in and help them to organise their content strategy and production. So we filled in the gaps where needed, guaranteeing Press Releases, Newsletters or even post plans were up to speed.
Tight timelines
When everything is a priority it’s difficult not to drop the ball. So, it’s a good thing that we are experts in team sports.
Thanks to an agile approach all deadlines were secured and the client received materials exactly when they needed it. Moreover, we were able to take on new brand challenges, as a result of goals being met sooner than expected.
Thanks to an agile approach all deadlines were secured and the client received materials exactly when they needed it. Moreover, we were able to take on new brand challenges, as a result of goals being met sooner than expected.
Branded content
Do you Speak Sports?
With Cura’s background and fitness business experience it was easy to learn and incorporate the brand’s tone of voice and concerns into all the content and communication materials created. In addition to being fluent in fitness marketing, Cura team also has a deep understanding of the specific needs of fitness businesses, so we were able to consider things from a perspective of, firstly, B2B and corporate commitments and, secondly, from a focus on lead capturing and member retention.
